Digital marketing is often referred to as ‘Internet Marketing’, ’ online marketing‘ or ‘web marketing ‘. Digital marketing is a marketing activity which includes search engine marketing, search engine optimization, social media marketing, social media optimization, content marketing, E-commerce marketing, email marketing and any other form of digital media. It also extends to non-internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.

Search Engine Optimization(SEO) – is a process of increasing visibility of website through On-page optimization and off-page optimization.

Social Media Optimization (SMO) -is the use of many social media outlets and communities to generate publicity to increase the awareness of a product, brand, article, or event.

Search engine marketing (SEM) -is a part of internet marketing which used to increase website visibility in search engine results pages (SERP). SEM incorporates search engine optimization and pay per click (PPC)

Pay per click(PPC) -is also known as CPC (cost per click) PPC is a model of internet marketing in which advertisers pay a money each time their ads are clicked. It’s a way of buying visits to your site, rather than attempting to earn those visits organically.