Digital marketing is often referred to as ‘Internet Marketing’, ’ online marketing‘ or ‘web marketing ‘. Digital marketing is a marketing activity which includes Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Social Media Optimization, Content Marketing, E-Commerce Marketing, E-mail Marketing and any other form of digital media. It also extends to non-internet channels that provide digital media, such as mobile phones (SMS and MMS), callback and on-hold mobile ring tones.
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook , in contrast, is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
What Do We Do?
Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and Brading goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes. At Websparking, we’ve created this guide to provide you with the social media marketing training you need to better your business. We want to give small businesses on short budgets an alternative to hiring a social media marketing agency or paying for social media marketing services
Search Engine Optimization(SEO) – is a process of increasing visibility of website through On-page optimization and off-page optimization.
Social Media Optimization (SMO) -is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand, article or event.
Search engine marketing (SEM) -is a part of internet marketing which used to increase website visibility in search engine results pages (SERP). SEM incorporates search engine optimization and pays per click (PPC).
Pay per click(PPC) -is also known as CPC (cost per click). PPC is a model of internet marketing in which advertisers pay money each time their ads are clicked. It’s a way of buying visits to your site, rather than attempting to earn those visits organically.